These aren't sold as three separate services here, because they shouldn't be. Each one works best when it's built from the same core content already being created for SEO.
Get my free visibility auditBuilding an entirely separate content plan for social media, on top of what's already being written for SEO, is how a lot of agencies pad out a retainer with busywork that doesn't move the needle. A finished job that becomes a new service page can also become a social post and a line in a newsletter, all from the same underlying work.
Not every trade business needs an active social media presence, and pretending otherwise would be dishonest. This gets used where it genuinely fits: visually strong trades where finished work photographs well, businesses with an existing customer list worth nurturing, or where video specifically supports a real search behind it. Where it doesn't add anything, it doesn't get forced in for its own sake.
These aren't separately billed extras, they're part of the standard retainer, used where they make sense and skipped where they don't. What actually gets built each month depends entirely on what's genuinely going to help that specific business.
No, this isn't about building an active personal social media habit for you. It's about repurposing content that's already being created, only where it genuinely adds value.
No, filming isn't part of this. Scripting and SEO optimisation are, working with whatever you or a production partner actually film.
Then it doesn't get included that month. The retainer hours go wherever they'll genuinely help, based on actual fit, never toward filling out every possible channel for its own sake.
A free visibility audit covers all of this, and shows exactly what's worth fixing first for your business.
Get my free visibility audit