We help UK trades and construction businesses get found when potential customers are searching for the work they do, then turn that visibility into calls, quote requests and leads.
See exactly where you're losing visibility and what we'd fix first: no obligation, no sales pitch.
Rankings, traffic, and visibility in AI answers only matter when they turn into real people finding your business and getting in touch.
That's why every piece of work is judged against the same question: is this likely to help generate more relevant enquiries? New pages get built around what people are actually searching for. Site changes get made to help visitors convert once they land. Technical work gets done to help your pages surface in AI-generated answers too.
Good local SEO for tradesmen means being found wherever your customers actually look.
Technical SEO, local SEO, service pages and content designed around what customers actually search for. This is where most of the hours go.
Google Business Profile optimisation, local relevance and the citations that help you compete in the map pack.
GEO work designed to improve how your business is represented and surfaced in AI-generated answers. Not an expensive add-on. It's built into the SEO work.
Useful content built around actual commercial searches, then repurposed across channels where relevant to your business.
Here's what you actually receive, month to month, grouped by what it's actually doing for you:
Every hour worked is logged and available for you to see on request. We agree specific, tangible deliverables together before each month starts, based on whatever's going to help most.
| Typical agency | Us, a small team | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always a senior expert, never a junior |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same small team, from day one to year three |
Bespoke project rates can be discussed separately if a fixed monthly retainer doesn't fit what you need.
Four steps. No obligation until step four.
15 minutes. I ask about your site, your goals, and whether this is even worth pursuing, honestly.
Full technical and content benchmarking against your top competitors, with a priority-ranked list of fixes.
We explain exactly what we found, what we'd fix first, and what kind of impact to expect. No jargon.
If it makes sense, we start with a 3-month minimum, because SEO needs that long to show genuine movement. If it doesn't, you keep the audit.
A full, templated audit across every channel that matters: SEO, GEO/AI visibility, Google Business Profile, social presence, and email, with a priority-ranked action list, delivered on a short call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month, because a team big enough to need account managers and junior staff has to charge that just to make any money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget, so experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your site needs most. A sensible way to see how this works before committing further.
Full strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for businesses that want this moving as fast as possible.
If your current site is the actual problem, SEO has to fight against a weak foundation before it can help at all. I can build you a simple, fast, lead-focused website from £495, designed from the ground up to convert visitors into enquiries. Already got a site that isn't pulling its weight? I can migrate it over to something built to convert instead.
Some fixes show impact within weeks. Ranking improvements for competitive terms usually take two to three months to show clearly, which is part of why the retainer's minimum term is set at 3 months.
You'll see the work happening regardless: the audit, the fixes, the content, delivered and reported on every month. SEO results depend partly on factors outside anyone's control, including Google's own algorithm, so no honest provider can guarantee rankings. What I can guarantee is the work itself, and a straight conversation if something isn't moving the way we'd expect.
A 3-month minimum, because that's roughly how long SEO needs to show real movement. After that, it's month to month. Most agencies ask for six months minimum; this is about half that.
Time is logged hour by hour and available for you to see on request. Rather than a fixed checklist, we agree specific, tangible deliverables together before each month starts: that could be page optimisations, technical fixes, Google Business Profile work, local citations, or new content, whatever's actually going to move the needle for your business that month.
A small team of senior people doing the actual work, never a junior learning on your budget. Real, stated hourly rates. Direct access to the people doing the work. See the full comparison above.
Yes. It's the fastest way to show you real, specific findings on your own site before you spend anything, no catch, no obligation to continue.
Both. New lead-focused website builds start from £495, and I can also migrate an existing site that isn't converting. If your site itself is the problem, that's often worth fixing before SEO can help much at all.
That's fine. It can be built as part of getting started, rather than treated as a separate problem.
Trades and construction directly, plus home improvement, glazing, logistics, and certification services across our combined SEO careers. Campaign scale has ranged from small local businesses to international campaigns with monthly budgets over £10,000.
Both. Work is remote-friendly and not limited by location, whether your business serves one town or operates across the UK.
Any size, though the pricing and approach are built around small and medium trades and construction businesses.
We'll look at your Google visibility, local SEO, website, content, and AI search visibility, then give you a priority-ranked list of what we'd fix first. No pitch deck. No obligation. No generic automated report.
We've worked with plumbers, roofers, electricians, and other trades and construction businesses across our combined SEO careers.
Every trade searches differently. Explore what matters most for yours:
Every part of the retainer, explained on its own page: