We get you ready for the surge well before it hits. That's what SEO for boiler installers should actually do.
Built specifically for UK boiler installation businesses.
SEO takes months to properly kick in, usually two to three at a minimum. That's a problem if you only start thinking about it once the breakdown calls have already begun.
The installers who dominate the Map Pack every December started building that visibility back in the spring. By the time demand peaks, their rankings are already established, while a business starting from scratch in November is fighting an uphill battle against competitors with months of head start.
Getting ahead of the season is what turns a bumper winter into predictable, year-on-year growth.
Every legitimate boiler installer is Gas Safe registered, but most never do anything with that fact beyond a small badge in the footer.
Displayed properly, with the right structured data behind it, Gas Safe registration becomes a genuine local search trust signal, one Google can verify and reward. It's a detail almost every competitor leaves on the table, which makes it one of the easier wins available.
A boiler that's died in January and a boiler someone's been quietly researching since September are entirely different customers.
Breakdown replacements move fast: no heat, no hot water, urgency drives the decision, and whoever's visible and credible in the Map Pack gets the call. Planned upgrades are considered purchases, often £1,500 to £4,000, and the homeowner compares two or three installers on the strength of reviews, photos, and how established the business looks before committing.
Both deserve their own content. A site built only for the emergency search misses every planned upgrade happening quietly in the background.
Local SEO for boiler installers means staying visible in June as well as December.
Technical fixes, service pages, and local search work, aimed at getting you in front of both the panic searches and the planned ones, months ahead of when they peak. Most of the hours go here.
Google Business Profile optimisation, local relevance and the citations that help you compete in the map pack.
The same discipline, extended to how AI tools answer boiler-related questions. Built into the standard work already covered above, at no extra cost.
Built from the same core work, used where it makes sense for your business.
Every month, here's what actually happens, aimed squarely at getting your phone to ring:
All time is logged and available for you to check whenever you like. What gets worked on is agreed together, with real specifics set before the month starts.
| Typical agency | Us, a small team | |
|---|---|---|
| Growth plan cost | ~£2,500/month | £975/month |
| Who does the work | Often a junior, account passed around | Always a senior expert, never a junior |
| Contract | Often 6 months minimum | 3 months minimum, then month to month |
| Pricing | Vague quote | Stated plainly, upfront |
| Continuity | Staff change, accounts get reassigned | Same small team, from day one to year three |
A fixed monthly retainer isn't right for every boiler business, so ask about project-based pricing if that suits you better.
Four steps. No obligation until step four.
A direct conversation about your site, your goals, and an honest opinion on whether this is worth pursuing at all.
Your technical setup and content, checked against the installers currently ranking above you, with everything prioritised.
We explain what we found and what we'd fix first, without the jargon.
If the audit shows a genuine opportunity and we're both happy with the fit, we start with a 3-month minimum.
Your SEO, GEO/AI visibility, Google Business Profile, social presence, and email, all reviewed and prioritised on a call.
A growth-focused SEO retainer from an agency averages ~£2,500 a month, because a team big enough to need account managers and junior staff has to charge that just to make any money. We keep it small and senior on purpose: no account managers, no juniors learning on your budget, so experienced work costs a fraction of that at every tier below.
A monthly technical pass plus one focused push, whichever your site needs most. A sensible way to see how this works before committing further.
Full month-to-month strategy across SEO, GEO, and content, spent on whatever moves the needle most. 3-month minimum, then month to month.
Everything in Growth, plus priority turnaround and a monthly strategy call, for businesses that want this moving as fast as possible.
A site that doesn't convert undermines everything SEO is trying to do. New builds start at £495, kept fast and simple, designed specifically to turn a visitor into a phone call. An existing site that isn't performing can be rebuilt onto something that actually does the job.
Because SEO takes months to build momentum. Starting in November means you're still building visibility as the winter surge hits. Installers who start in spring or summer are already ranking by the time demand peaks.
Displayed and structured correctly, it becomes a verifiable trust signal Google can reward in local search. Most installers never use it this way, which makes it a real, underused opportunity.
Yes, and it's usually where the most value sits. Breakdown work tends to come through the Map Pack regardless. Full installs reward stronger content, visible proof of past work, and clear pricing, which is where a lot of the effort goes.
A few fixes show impact within weeks. Competitive rankings usually take two to three months to shift meaningfully, part of why the retainer runs on a 3-month minimum.
The work still gets delivered and reported on every month regardless: audits, fixes, content. Nobody can honestly guarantee rankings, since that's down to Google's algorithm. What's guaranteed is the actual work, and straight talk if something isn't tracking well.
3 months minimum, since that's roughly how long SEO needs to show real results. After that, it's month to month. Most agencies ask for six; this is about half.
Time is logged hour by hour and available on request. Rather than a fixed checklist, what gets worked on is agreed together before the month starts, drawn from page optimisations, technical fixes, Google Business Profile updates, citations, and new content.
You get a small senior team on the work, always, never passed down. Pricing is stated clearly upfront. You speak to us directly. The full comparison sits in the table above.
It's genuinely free. It's how you see real findings on your own site before spending anything. We've worked with boiler installers and plenty of other trades across our combined SEO careers.
Both. New builds start from £495 and are designed to convert, and an existing underperforming site can be rebuilt. Sometimes the site is the actual problem, and that's worth fixing first.
That's fine, it gets built in as part of getting started.
Boiler installers directly, plus plumbers, roofers, electricians, and other trades and construction businesses across our combined SEO careers, alongside home improvement, glazing, logistics, and certification services. Budgets have ranged from small local jobs to international campaigns over £10,000 a month.
We'll look at your current visibility, the services you're targeting, your Google Business Profile and the competitors already outranking you. Then we'll show you what we'd fix first.
We've worked with boiler installers and plenty of other trades across our combined SEO careers.
Other trades search differently to boiler installers. Here's what matters for them:
Every part of the retainer, explained on its own page: