A real audit covers more than just Google rankings
A proper visibility audit for a trade business looks across every channel that matters, not just where you currently rank in Google search. That means:
- Technical SEO: site speed, mobile usability, crawl errors, whether Google can actually access and understand every page on your site - On-page content: whether your existing pages target the searches your customers actually make, and where the gaps are - Google Business Profile: category accuracy, service area setup, photo quality, review count and response rate - Local citations: whether your business name, address, and phone number are consistent across the directories that matter - GEO and AI visibility: how your business currently shows up, or doesn't, when someone asks an AI tool a related question - Competitor benchmarking: what the businesses currently outranking you are doing that you aren't
What the output should actually look like
A genuine audit produces a specific, prioritised list of findings, not a vague summary. You should come away knowing exactly what's wrong, roughly how much impact fixing it would have, and in what order the fixes should happen. If an audit's output is a generic checklist that could apply to any business in any trade, it wasn't built around your specific site.
What a priority-ranked list actually means in practice
Not every finding carries equal weight. A missing meta description on one page matters far less than your Google Business Profile having the wrong category, or your site taking eight seconds to load on mobile. A useful audit tells you what to fix first, not just everything that's technically imperfect.
Why this matters before spending on ongoing work
An audit should be the starting point for deciding whether ongoing SEO work is worth it for your business, and if so, where the priorities should sit. Committing to a retainer without first understanding your actual starting position means you're trusting the agency's judgement on priorities without being able to check it yourself.
What to expect from ours specifically
The audit we offer covers everything above: SEO, GEO, Google Business Profile, social presence, and email, benchmarked against your closest local competitors, with a priority-ranked list of what to fix first. What you get is a genuinely thorough, honest look at where your business currently stands, built the same way for every business we work with.
If you'd like to see exactly what this looks like for your own site, get in touch for a free visibility audit, no obligation attached.