Content and Google Business Profile work rarely matter if Google can't properly crawl, load, or understand your site in the first place. Technical SEO is the unglamorous foundation everything else depends on.
Get my free visibility auditA visitor never consciously notices good technical SEO, they just don't bounce off a slow page or get frustrated navigating on their phone. Google notices constantly. Technical problems quietly cap how well even excellent content and a strong Google Business Profile can perform, since none of it matters if the underlying site is working against it.
Schema markup specifically deserves more attention than it usually gets. Structured data confirming something like Gas Safe registration or FMB membership becomes a verifiable trust signal Google can actually reward, well beyond a badge sitting on the page for humans to notice.
Technical fixes are part of the standard monthly retainer. A full technical audit happens as part of the initial free audit, and ongoing technical work continues alongside content and Google Business Profile work, prioritised by whatever's actually holding a site back most.
Most trade sites do, to some degree, whether or not it's obvious. The free audit checks specifically for this and shows exactly what's found, with real specifics, never a vague "your site needs work" summary.
Often, yes, and sometimes quickly, since some technical problems are actively stopping Google from indexing pages properly at all. It's rarely the whole answer on its own, but it's frequently the fastest early win.
It gives Google explicit, structured confirmation of things like your accreditations, service areas, and business details, instead of leaving it to guess from the visible page content alone.
A free visibility audit covers all of this, and shows exactly what's worth fixing first for your business.
Get my free visibility audit